buna tetu

in the brand design class held by Boris Schmelter at the Techische Hochschule Ingolstadt the goal was to create a brand identity that is consistent throughout different touchpoints. Together with my colleagues Miguel Ott and Leon Hofmann I came up with buna tetu, a marketplace for selected coffee.

logo

with the logo we wanted to tell the story of of our brand, fitting our philosophy. We decided against an obvious coffee symbol and went with something more subtle.

visual elements

here you can see the fundamental elements that build the brand buna tetu.
The colors should underline our progressiveness in contrast to the old traditional coffee and it’s ethiopian origin.

different touchpoints

with these elements different touchpoints could be created, such as advertising, packaging und a leaflet.

website

here you can see the website prototype. It was also animated and made interactive with protopie.